Home > Press Box >
StubHub Industry Firsts
StubHub reinvented the ticket resale market in 2000 and continues to lead the industry in innovation. The series of "industry firsts" for StubHub includes:
2009
StubHub and Jersey Boys Team-Up for Broadway's First Fan to Fan Ticket Marketplace. Aligning with Jersey Boys completes a significant final step in StubHub's affiliation with every major segment of the live entertainment industry.
2008
StubHub launches "PriceMapper" seller tool. An industry first, PriceMapper enables users to compare prices of sold tickets with currently listed tickets. The result: an accurate pricing picture for sellers on StubHub.com.
StubHub partners with the New York Jets to conduct the first-ever public auction of Personal Seat Licenses (PSLs) for the Coaches Club section of the new Jets stadium. The stadium opens in 2010.
StubHub forges a landmark relationship with Madonna, in which StubHub is designated the Official Fan to Fan Ticket Marketplace for Madonna's Sticky & Sweet North American Tour. This is the first partnership of its kind with a secondary ticketing company.
2007
In another industry first, StubHub partners with MLB Advanced Media to become the Official Fan to Fan Ticket Marketplace of MLB.com. The partnership includes twenty-nine MLB teams for 2008 and beyond.
StubHub signs first-ever partnership between a secondary ticket company and an AFL team (Austin Wranglers).
2006
StubHub launches StubHub Maps™, leading edge interactive seating maps from a "Web 2.0" ticketing application that combines new technologies including Ajax (Asynchronous JavaScript and XML) and Adobe Flash Professional 8.
StubHub conducts the first fair market value auction for an entire concert performance (INXS @ Santa Barbara). Bidding starts at $1.
StubHub establishes the first and only FanProtect™ Guarantee, covering both buyers and sellers.
2004
StubHub launches the first system (patent-pending) that allows for the direction of a seller's proceeds to benefit charities and universities (National Association for Autism Research, Rock the Vote, Stanford.)
2003
StubHub conducts a series of first-ever national VIP Charity Auctions.
  • First industry awards show event (American Music Awards, proceeds to the Neil Bogart Memorial Fund)
  • First nationwide comedy tour (Ellen DeGeneres, proceeds to the World Wildlife Foundation and Greenpeace)
  • First movie premiere (Warner Bros. "The In-Laws", proceeds to the Environmental Media Association)
  • First athlete's charity (The Grand Slam for Children, proceeds to the Andre Agassi Charitable Foundation)
  • First TV show taping (CBS, ABC, & Paramount, proceeds to the Museum of Television & Radio)
StubHub establishes the first buyer guarantee, ensuring fans get comparable, authentic tickets in time for their event, or are otherwise issued a complete refund.
2002
StubHub signs first-ever partnerships between a secondary ticket company and professional music artists, sports teams, and collegiate sports programs.
  • StubHub conducts the first VIP Charity Auction for a performing artist (Alanis Morissette, proceeds to Equality Now; and Britney Spears, proceeds to the Britney Spears Foundation.)
  • First NFL team partnership (New York Jets)
  • First NCAA athletic program partnership (Stanford)
2001
StubHub signs a series of first-ever partnerships between a secondary ticket company and professional sports teams and media companies.
  • First professional sports team. (Phoenix Coyotes of the NHL)
  • First MLB team partnership (Seattle Mariners)
  • First NBA team partnership (LA Clippers)
  • First media distribution partnership (ANG Newspapers)
2000
StubHub creates the first open marketplace for fans dedicated to tickets.
  • StubHub launches the first and only system entirely automating the process by which individual sellers ship tickets to buyers and are paid, the patent-pending FanNetwork(sm)