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StubHub Industry Firsts
StubHub reinvented the ticket resale market in 2000 and continues to lead the industry in innovation. The series of "industry firsts" for StubHub includes:
2007
StubHub signs first-ever partnership between a secondary ticket company and an AFL team (Austin Wranglers).
2006
StubHub launches StubHub Maps™, leading edge interactive seating maps from a "Web 2.0" ticketing application that combines new technologies including Ajax (Asynchronous JavaScript and XML) and Adobe Flash Professional 8.
StubHub conducts the first fair market value auction for an entire concert performance (INXS @ Santa Barbara). Bidding starts at $1.
StubHub establishes the first and only FanProtect™ Guarantee, covering both buyers and sellers.
2004
StubHub launches the first system (patent-pending) that allows for the direction of a seller's proceeds to benefit charities and universities (National Association for Autism Research, Rock the Vote, Stanford.)
2003
StubHub conducts a series of first-ever national VIP Charity Auctions.
  • First industry awards show event (American Music Awards, proceeds to the Neil Bogart Memorial Fund)
  • First nationwide comedy tour (Ellen DeGeneres, proceeds to the World Wildlife Foundation and Greenpeace)
  • First movie premiere (Warner Bros. "The In-Laws", proceeds to the Environmental Media Association)
  • First athlete's charity (The Grand Slam for Children, proceeds to the Andre Agassi Charitable Foundation)
  • First TV show taping (CBS, ABC, & Paramount, proceeds to the Museum of Television & Radio)
StubHub establishes the first buyer guarantee, ensuring fans get comparable, authentic tickets in time for their event, or are otherwise issued a complete refund.
2002
StubHub signs first-ever partnerships between a secondary ticket company and professional music artists, sports teams, and collegiate sports programs.
  • StubHub conducts the first VIP Charity Auction for a performing artist (Alanis Morissette, proceeds to Equality Now; and Britney Spears, proceeds to the Britney Spears Foundation.)
  • First NFL team partnership (New York Jets)
  • First NCAA athletic program partnership (Stanford)
2001
StubHub signs a series of first-ever partnerships between a secondary ticket company and professional sports teams and media companies.
  • First professional sports team. (Phoenix Coyotes of the NHL)
  • First MLB team partnership (Seattle Mariners)
  • First NBA team partnership (LA Clippers)
  • First media distribution partnership (ANG Newspapers)
2000
StubHub creates the first open marketplace for fans dedicated to tickets.
  • StubHub launches the first and only system entirely automating the process by which individual sellers ship tickets to buyers and are paid, the patent-pending FanNetwork(sm)