The Underachievers are Underachievers No More
The Underachievers from Flatbush, Brooklyn have a die-hard philosophy
to leave a mark on this world — through hip hop. One thing's for sure — The Underachievers know how to stir it up and dish
it out to a growing fan base. Little was known of these psychedelic hip hoppers until 2011. Out of nowhere it seemed, the
group shot to almost-instant fame. Their psychedelic music style mesmerized more than four-million viewers on YouTube, and
each successive song release has been met with a thirst for more.
The Underachievers is a small team effort
consisting of Issa Gold and AK. In mid-2012, the group -- along with Pro Era and Flatbush Zombies -- formed a New York hip-hop-super-touring
group called Beast Coast. AK and Gold both hail from Flatbush, Brooklyn, and lived only block away from each other. They came
together in 2007 to make music after they met at a friend's house.
AK started rapping at age 11, coining
the stage name The Underachiever. Issa Gold started his journey 12 years after AK, in late 2011. Gold's original career plan
was to get a degree in political sciences, then become a writer and enlighten the world. He soon realized music was his real
way to touch people.
In 2012, the East Coast rappers knew they were heading into the big-boys'
league when they signed with American record producer Flying Lotus, who quickly placed the nascent hip-hoppers on his Brainfeeder
The dynamic duo has been working around the clock since their rise to notoriety in late 2011. In 2012,
they released their first music video for the song, "So Devilish." Later that year, their second officially released song,
"Gold Soul Theory," went international, getting played on BBC Radio before the group even signed a record contract.
Following their signing, the group released two critically acclaimed mixtapes in 2013: "Indigoism," a strange
mix of nostalgic 90s rap and 60s rock, and "Lords of Flatbush," completely produced by Lex Luger.
They also released
their first collaborative piece with Flatbush Zombies. A week after their collaborative piece, the group toured North America
and Australia under the super-group name "Beast Coast."
The Underachievers plan to release their debut album, "The
Cellar Door," in spring 2014.
The Underachievers' refusal to live by the confines of society
and instead chase after their own elusive dreams can almost be likened to fellow conscious musician, Bob Marley. His lyrical
dexterity had no bounds, and his legacy certainly lives on. Fans can expect something similar in that regard -- yet vastly
different -- at an Underachievers' show.
Spring 2014 will mark the psych-rap duo's second tour, but their
first headlining in North America. Called the Eyes of the World Tour, performances are planned for spring 2014 and will feature
support from Denzel Curry and Dillon Cooper. The Underachievers are all set to captivate fans with their new song, "Waiting
in the Wings." The Eyes of the World Tour kicks off in Boston and culminates in their hometown with their" baddest" headlining
NYC gig yet, at Irving Plaza. Underachiever tickets will surely be grabbed up quickly by fans.